Dr Basil Springer, a change-engine consultant and director of Marketplace Excellence, believes that while Caribbean destinations are active in the marketing of their culinary offerings, there is still much-untapped potential in cultivating the region’s food and beverage experience.
Dr Springer called for a collaborative effort between farmers, nutritionists, chefs, bartenders, herbalists, culture bearers, business shepherds, and tourism marketers to fully explore the plethora of opportunities available to promote the region as a preferred global centre for culinary tourism.
